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The Truth About Flash Web Sites
Tiger Paw Media is the premiere Web Design
and Search Engine Optimization Company, with proven
Google Ranking results always posted on our Web Site.
What Are The Disadvantages of Having a Flash Web
Site?
There is no denying that most Flash Web Sites are
very cool and pleasing to the eye. The experience of
being on a well designed flash web site can be awesome.
However, there are major problems with having a flash
web site:
-
High
Cost:
Flash Web Sites are significantly more expensive
than an HTML or DHTML web Site. Typically, it cost 2
to 5 times more to update and maintain your flash
web site (depending on your designer).
-
Invisible to Search Engines:
A Flash Web Site is a program. While it looks like
it contains text, to search engines, it doesn't.
Search engines reference technical code with page
content to determine relevancy for search engine
ranking.
With no text to reference, this renders your flash
web site virtually invisible to search engines. The
only thing a search engine can see is the page
title, which countless other HTML and DHTML web
sites also have with text content to match, which
search engines can see.
-
Virtually No Popularity Presence for Search Engines
to Reference for Ranking:
Flash web sites, because they are a coded program,
only have one page for search engines to reference.
A consumer could visit every page of your flash web
site, but your web statistics, to search engines,
only show one page viewed per visitor.
-
Time
Consuming to Build and Update and Maintain:
Flash web sites, because they are a coded program,
takes much longer to develop, and equally time
consuming to update. So when you need updates to
your Flash Web Site, you are also charged higher
maintenance fees than a HTML or DHTML web site.
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Who Can Get Away With Having a Flash Web Site?
Flash web sites are great for two types of companies.
-
Companies which are extremely well known
for who they are & the products or service which
they provide:
Examples of companies who everyone knows are Ford,
Nike, Goodyear Tires, Harley Davison, ESPN, CNN,
YouTube,...etc. These are easily identifiable
companies who have spent years branding their
services which can get away with Flash Web Sites.
Consumers don't have to search for their product or
services, because know exactly who they are and
where to find them.
-
Companies
who
do not care about obtaining new clients or consumers
who are not already familiar with them:
Believe it or not, there are actually companies out
there which want this. If you are not one of these
types of companies, then a flash web site is not
advisable, because it will cost you a lot of money
to attract no-one outside of your existing client or
consumer base.
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Why Do Many
Web Site Companies Even Offer Flash Web Sites?
Two
reasons... Money and the ability to show off. Flash web
sites are extremely expensive, comparatively to HTML &
DHTML web sites. Many times 2-5 times more expensive.
Purchasing a Flash web site from someone guarantees that
as long as you use the flash web site, you will most
likely make changes along the way, which will in turn
cost more money than updating an HTML or DHTML web site.
Flash web sites can be so attractive, you become blinded
to the economics and highly diminished visibility of a
Flash Web Site. After-all, looking really cool
must mean its better right? In this case... 100%...
ABSOLUTELY NOT!
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Can You
Use Flash in an HTML or DHTLM Web Site?
Absolutely. But like Flash Web Sites, search engines
still have a problem with flash elements. Most search
engines will stop reading the page content when it runs
into a flash element, which most have at the top of a
web page or to the immediate left side of a page. This
typically renders your page content useless.
But all is
not lost. There is a way to overcome this obstacle of
using flash in your HTML or DHTML web site. There is a
code you put before and after the flash element which
tells the search engines to simply jump over the flash
element, so that it does not even notice the flash
element is there, which allows your web page text to be
seen correctly.
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What If My Web Site Has Both
an HTML and Flash Web Site Option?
If you want to pay the money for both web formats, and
the update / maintenance fees associated with them, sure
why not. But there are pitfalls to doing this also.
Most
companies who opt to have both types of web sites
together typically use an entrance page to allow
visitors to choose which site they want to use. First of
all, search engines hate entrance (or doorway) pages.
There is little information on them, and are very poor
for optimization.
If your
consumers choose to enter the Flash Web Site instead of
the HTML site, you fall into the same pitfalls of having
only a Flash web site, because you are not getting the
traffic on your HTML site which you need for better
search engine rankings.
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Tiger Paw Media
client's have
1000's of TOP 10 positions in
Google. The Tiger Paw Media's philosophy is:
"If another
web design company has clients which rank higher in
Google than our clients... Hire Them
Immediately!"
Tiger
Paw Media is the
web design company which proves our results.
 Contact
Tiger Paw Media
today
at
(419) 574-2050
to discuss your web site needs, including web
design, revising your existing web site,
search engine optimization consultation or any other
web site questions or concerns.
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